This is FADS Marketing

The insight: Drawing from my unique yet low-profile role in the digital world, I share insights about the fads that influence our relationships with food, alcohol, drugs, and sex. FADS Marketing is my first book.

The work: FADS Marketing is an inside look at how brands use fads to change your behavior, permanently.

Get the Book

Not just another advertising and marketing book

“Whoa. Buy it for the title, stay for Harris’ x-ray vision and synthesis of what’s next. Middle path thinking and a look under the covers of how marketers manipulate – and what easy marks we are! ” – Amazon 5-star reviewer

Psychological Insights

Uncover the hidden psychological triggers that marketers use to exploit your relationship with food, alcohol, drugs, and sex.

Real-World Case Studies

Expert interviews and behind-the-scenes looks at how major brands manipulate consumer behavior across FADS categories.

Razor-Sharp Predictions

Bold theories about the future of food, alcohol, drugs, and sex—many of which are already proving accurate.

Can't Get Enough FADS?

FADS trends are all around us—and I’m tracking them. My latest thoughts on FADS-inspired stories are right here. For even more, head to the THINC Tank.

Ozempic Nation: How Weight-Loss Drugs Are Rewriting Food, Beauty, and Belonging
Why Brands Are Selling You Friendship in the Belonging Economy
Sober, But Make It Sexy: How “Wellness” Hijacked Your Happy Hour
An asian woman in a cream colored hoodie sitting in a modern cafe smells a muffin
Why Everyone’s Obsessed with Smelling Edible
Summer’s Almost Here—and Marketers Want You to Hate Yourself
Primp or Perish
Read more at the THINC Tank
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