Books on leadership, performance, marketing, influence, and the changing nature of work.

THINCB2B Publishing is the home for my books and long-form thinking.

My work has always lived at the intersection of business strategy, human behavior, leadership, marketing, and culture. These books explore the systems shaping how people work, lead, buy, decide, and define success in a world driven by performance metrics, technology, social pressure, and behavioral influence.

Library

FADS Marketing: Food, Alcohol, Drugs, Sex, and the New Marketing World Order

FADS Marketing is my unflinching look at how brands harness fads to shape behavior, permanently. The book also highlights my unique record of foresight: predicting trends before they hit the mainstream. Available Now.

Explore FADS Marketing

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The Graduation Gift: Starting Work Without Losing Yourself

Adapted from the forthcoming Purpose Over Performance, this book is for high school and college graduates, and for the parents, grandparents, mentors, teachers, and family friends who want to give them something more useful than generic advice. Available now.

What it’s about

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Purpose Over Performance audio book cover

Purpose Over Performance: Re-Thinking Work, Identity, and Success in a Metrics-Driven World

Coming soon!

Why I wrote Purpose Over Performance