THINC Tank
Ask anyone who knows me: at the drop of a hat, I can talk for hours about what caught my attention last week. Not just the notable marketing campaigns and popular trends—but also the disturbing connections between who’s doing what and why. Where some trends are headed. Why the biggest stories aren’t really what they seem.
From captivating insights to cautionary tales, the THINC Tank℠ rounds it up and keeps the conversation going. Whether you like the topics or not.
Why are brands so eager to reach expecting parents first? Explore how marketing, status, and anxiety shape the modern market for the optimized infant.
The polymath trend isn't a rediscovery of human range. It's what happens when AI reprices specialization and the market needs a new ideal to sell back to workers.
LinkedIn did not just change networking. It changed how workers understand identity, ambition, visibility, and professional value in an AI-driven performance economy.
A first look at my next book, Purpose Over Performance, and why one part of that conversation became The Graduation Gift, available now for preorder.
Why is smoking showing up everywhere again? Not because the habit has returned, but because the image has—reshaped by culture, identity, and the growing demand for control.
Why a simple Target run rarely stays simple: modern retail aligns reward, status, and emotional triggers to make unplanned purchases feel inevitable.
Bugs were supposed to be the future of food. Instead, they found their place. A look at how trends rarely replace, and almost always settle.
Lookmaxxing may sound like internet slang, but the behavior behind it is ancient. FADS examines how appearance optimization is becoming a modern industry.
My 2026 FADS predictions explore GLP-1 drugs, AI sex education, masculinity-coded protein, cannabis normalization, and alcohol moderation.
Is the future carnivore? I examine how GLP-1 drugs, aging, inflation, and distrust of processed foods are reshaping protein, sustainability, and dining culture.
Eight years after publishing FADS Marketing, let’s revisit the predictions to see what landed, what broke, and what mutated into something bigger.
Diet marketing didn’t disappear, it redistributed. How GLP-1s are reshaping consumer behavior, brand language, and CPG strategy in the Ozempic era.