THINC Tank
Ask anyone who knows me: at the drop of a hat, I can talk for hours about what caught my attention last week. Not just the notable marketing campaigns and popular trends—but also the disturbing connections between who’s doing what and why. Where some trends are headed. Why the biggest stories aren’t really what they seem.
From captivating insights to cautionary tales, the THINC tank rounds it up and keeps the conversation going. Whether you like the topics or not.
AI isn’t the enemy or the answer. The new revolution is authenticity. From synthetic artists to deepfake influencers, Authentic Intelligence explores how we can use technology without losing our humanity and why the future will belong to those who still sound real.
Alcohol is out, nostalgia is in. Gen Z is saying no to shots and yes to self-care, while the rest of us are busy buying vintage beer tees for the vibe.
In 2025, AI and fashion are rewriting intimacy. From verified erotica to faux-hair thongs, the new sex economy sells fantasy as authenticity.
Blue light glasses promise to save your eyes and your productivity. The science says otherwise. Here is how marketers sold us a fake fix for a fake problem.
I became an Everything DiSC® Authorized Partner because it helps me do what I’ve always done best—align people, performance, and purpose.
As Ozempic and other GLP-1 drugs reshape food, beauty, and belonging. From snack sales to body ideals, marketers are rebranding around the “Ozempic Nation.”
Discover how brands like Panera, Peloton, and Ben & Jerry's are turning loneliness into loyalty by selling community, identity, and the illusion of connection.
The NoLo trend is booming, but is it really about wellness? We unpack how brands rebranded sobriety as a status symbol—one overpriced spritz at a time.
What do cinnamon roll lotion, childhood memories, and appetite-suppressing drugs have in common? Welcome to the strange psychology of sweet scents.
As May begins, marketers shift into full gear, using shame and seasonal anxiety to sell summer readiness. From deodorant fear to detox diets, discover how the FADS formula fuels the pressure—and how to push back.
Explore how men's grooming turned into marketing's newest battlefield, leveraging shame and redefining masculinity. Are today's men primping for pleasure or fear?
Brands are shifting back to celebrity influencers—so what happens to micro-influencers? Discover how data-driven strategies balance reach, authenticity, and sustainability in influencer marketing.