THINC Tank
Ask anyone who knows me: at the drop of a hat, I can talk for hours about what caught my attention last week. Not just the notable marketing campaigns and popular trends—but also the disturbing connections between who’s doing what and why. Where some trends are headed. Why the biggest stories aren’t really what they seem.
From captivating insights to cautionary tales, the THINC tank rounds it up and keeps the conversation going. Whether you like the topics or not.
Why is smoking showing up everywhere again? Not because the habit has returned, but because the image has—reshaped by culture, identity, and the growing demand for control.
Why a simple Target run rarely stays simple: modern retail aligns reward, status, and emotional triggers to make unplanned purchases feel inevitable.
Bugs were supposed to be the future of food. Instead, they found their place. A look at how trends rarely replace, and almost always settle.
Lookmaxxing may sound like internet slang, but the behavior behind it is ancient. FADS examines how appearance optimization is becoming a modern industry.
My 2026 FADS predictions explore GLP-1 drugs, AI sex education, masculinity-coded protein, cannabis normalization, and alcohol moderation.
Is the future carnivore? I examine how GLP-1 drugs, aging, inflation, and distrust of processed foods are reshaping protein, sustainability, and dining culture.
Eight years after publishing FADS Marketing, let’s revisit the predictions to see what landed, what broke, and what mutated into something bigger.
Diet marketing didn’t disappear, it redistributed. How GLP-1s are reshaping consumer behavior, brand language, and CPG strategy in the Ozempic era.
Predictive normalcy is shaping behavior quietly through defaults, convenience, and anticipation, making the future feel smoother, smaller, and harder to notice.
Black Friday spikes urgency. December sells relief. A look at how marketing engineers the comedown and trains us to expect comfort instead of pause.
A FADS-style deep dive into how Black Friday evolved from the day after Thanksgiving into a high-pressure shopping ritual engineered by marketers to trigger our insecurities.
AI isn’t the enemy or the answer. From synthetic artists to deepfake influencers, a middle path to the Authentic Individual shows how we can use technology without losing our humanity and why the future will belong to those who still sound real.