Why Booze Is Losing Its Buzz
Alcohol is out, nostalgia is in. Gen Z is saying no to shots and yes to self-care, while the rest of us are busy buying vintage beer tees for the vibe.
Blue Light Glasses & the Business of Fake Science
Blue light glasses promise to save your eyes and your productivity. The science says otherwise. Here is how marketers sold us a fake fix for a fake problem.
Sober, But Make It Sexy: How “Wellness” Hijacked Your Happy Hour
The NoLo trend is booming, but is it really about wellness? We unpack how brands rebranded sobriety as a status symbol—one overpriced spritz at a time.
Micro-Influencers in 2025
Brands are shifting back to celebrity influencers—so what happens to micro-influencers? Discover how data-driven strategies balance reach, authenticity, and sustainability in influencer marketing.
Super Bowl LIX: FADS on Full Display
Dive into our annual FADS analysis of Super Bowl ads. Explore how brands use Food, Alcohol, Drugs, and Sex to shape behavior, spark trends, and extend their reach beyond TV to social media.
2024 in Review: FADS in Action and What’s Coming in 2025
2024’s top marketing trends revealed—how FADS shaped us and what’s next for 2025, from AI to rebranded vices.
Algorithmic Addiction: The Digital Fix
In 2025, the question won\’t be whether algorithms will shape our digital lives—they already do—but how we can shape them in return.
The Hidden Power of the Middle
Learn how marketers leverage the middle to drive consumer choices, positioning balanced options to maximize profits and appeal to our desire for moderation.
The Quick Fix: Shaping Modern Consumer Behavior
Learn how marketers shape consumer behavior and drive habits through personalized recommendations, limited-time offers, and instant rewards.
The Hermit Consumer: A 2024 Trend to Watch
The Hermit Consumer is set to reshape marketing strategies in 2024, prompting marketers to capitalize on this transformative shift in consumer behavior.