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two women talk about depression during a therapy session
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October 31, 2022

Yes, you are depressed

What if we all had access to the mental healthcare we need? Great news—private investors, app developers, and big pharma to the rescue!

Hooked on Social Media: Keep that data flowing
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September 30, 2022

Hooked on Social Media: Keep that data flowing

The children are addicted, teens are addicted, even grandparents are addicted to that rush of notifications and likes – and they just can’t quit. But the rush doesn’t last forever. Why are we so into these apps that make us miserable?

group of gen z teens hold signs saying they are who they are and that they care about nature
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September 18, 2022

Good Value vs. Good Values

Are the days when a business could get by on providing a good value alone gone now that Gen Z is demanding good values from the brands they do business with?

elderly woman and man share a joint
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April 21, 2022

The Cannabis Revolution in 2022

In just a short period of time we’ve gone from “Reefer Madness” to political candidates smoking weed in campaign commercials. Why the 180 on 420?

Colorful red white and blue pills
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March 16, 2022

Behavior modification in pharmaceuticals marketing?

We all love a quick fix but many treatment plans require longer-term behavior changes for real results and the pharmaceutical companies are eager to use everything in their toolkit to help. Aren’t they the best?

a young man smiles at his cell phone
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February 28, 2022

The Future of Personalization and FADS

The powers that be will always be looking to their marketing departments to help shape our preferences, and they’ll continue to hone in on their targets (us) with more precision.

FADS Marketing Book Xiaflex Carrot Commercial
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December 10, 2021

Ew – What’s Wrong With Your Carrot?

If you haven’t read the book yet, buy it now, and learn more about how companies like Endo study our data, form messaging, and convince us to buy their products.

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