How did sunscreen evolve from a simple health product into a symbol of identity? From baby oil to glitter sunscreen, discover how sunscreen has evolved and what that reveals about marketing and consumers.
Why is smoking showing up everywhere again? Not because the habit has returned, but because the image has—reshaped by culture, identity, and the growing demand for control.
My 2026 FADS predictions explore GLP-1 drugs, AI sex education, masculinity-coded protein, cannabis normalization, and alcohol moderation.
Eight years after publishing FADS Marketing, let’s revisit the predictions to see what landed, what broke, and what mutated into something bigger.
Black Friday spikes urgency. December sells relief. A look at how marketing engineers the comedown and trains us to expect comfort instead of pause.
A FADS-style deep dive into how Black Friday evolved from the day after Thanksgiving into a high-pressure shopping ritual engineered by marketers to trigger our insecurities.
Blue light glasses promise to save your eyes and your productivity. The science says otherwise. Here is how marketers sold us a fake fix for a fake problem.
What do cinnamon roll lotion, childhood memories, and appetite-suppressing drugs have in common? Welcome to the strange psychology of sweet scents.
Brands are shifting back to celebrity influencers—so what happens to micro-influencers? Discover how data-driven strategies balance reach, authenticity, and sustainability in influencer marketing.
Dive into our annual FADS analysis of Super Bowl ads. Explore how brands use Food, Alcohol, Drugs, and Sex to shape behavior, spark trends, and extend their reach beyond TV to social media.
