Bugs, Reconsidered
Bugs were supposed to be the future of food. Instead, they found their place. A look at how trends rarely replace, and almost always settle.
FADS Forward 2026
My 2026 FADS predictions explore GLP-1 drugs, AI sex education, masculinity-coded protein, cannabis normalization, and alcohol moderation.
The Future is Carnivore
Is the future carnivore? I examine how GLP-1 drugs, aging, inflation, and distrust of processed foods are reshaping protein, sustainability, and dining culture.
Five Predictions from FADS Marketing (the book) — and What Really Happened
Eight years after publishing FADS Marketing, let’s revisit the predictions to see what landed, what broke, and what mutated into something bigger.
Diet Season Is Dead (or just mutated): Marketing in the GLP-1 Economy
Diet marketing didn’t disappear, it redistributed. How GLP-1s are reshaping consumer behavior, brand language, and CPG strategy in the Ozempic era.
Why Booze Is Losing Its Buzz
Alcohol is out, nostalgia is in. Gen Z is saying no to shots and yes to self-care, while the rest of us are busy buying vintage beer tees for the vibe.
Blue Light Glasses & the Business of Fake Science
Blue light glasses promise to save your eyes and your productivity. The science says otherwise. Here is how marketers sold us a fake fix for a fake problem.
Ozempic Nation: How Weight-Loss Drugs Are Rewriting Food, Beauty, and Belonging
As Ozempic and other GLP-1 drugs reshape food, beauty, and belonging. From snack sales to body ideals, marketers are rebranding around the “Ozempic Nation.”
Why Brands Are Selling You Friendship in the Belonging Economy
Discover how brands like Panera, Peloton, and Ben & Jerry’s are turning loneliness into loyalty by selling community, identity, and the illusion of connection.
Sober, But Make It Sexy: How “Wellness” Hijacked Your Happy Hour
The NoLo trend is booming, but is it really about wellness? We unpack how brands rebranded sobriety as a status symbol—one overpriced spritz at a time.