The Magic Behind the Marketing: Selling Green Dreams
Green subscription boxes are sprouting eco-habits and wallets, mixing savvy marketing with sustainability to keep both the planet and profits growing.
The Hermit Consumer: A 2024 Trend to Watch
The Hermit Consumer is set to reshape marketing strategies in 2024, prompting marketers to capitalize on this transformative shift in consumer behavior.
The Viral Appeal of Tinned Fish
Once relegated to emergency rations or a quick-fix for busy weeknight dinners, tinned fish has undergone a culinary renaissance, gaining popularity among chefs and home cooks alike.
The Rise of Micro-Influencers
Exploring the rise of micro-influencers in various industries, from food to cannabis, and their impact on culture, authenticity, and brand connections.
Painting the Town Pink with Barbie
The Barbie movie marketing campaign is officially a global phenomenon, tempting even the most skeptical into becoming Barbie curious. Did they get you?
Tripping Towards the Middle Path
Psychedelics are back baby and like we said in the book, everyone is taking medicinal plants much more seriously now than we did in the past. Are you ready?
Get ’em while they’re young
Generation Alpha is approaching 13 now, and marketers are already targeting this generation to create life-long, brand-loyal consumers.
Artificial Intelligence – the disease and the cure
In the Epilogue for the FADS book, I predicted “AI will be the disease and the cure.” What have we learned since then?
Go ahead – it’s healthy!
If you watch the news as much as we do, you might have heard the FDA is considering a new definition of the word “healthy” in marketing processed foods. This got us thinking, so down the rabbit hole we went.
FADS during the Super Bowl
Jump down the rabbit hole with us and uncover the FADS we noticed this year in Super Bowl 2023 ads.