2024 in Review: FADS in Action and What’s Coming in 2025
2024’s top marketing trends revealed—how FADS shaped us and what’s next for 2025, from AI to rebranded vices.
Algorithmic Addiction: The Digital Fix
In 2025, the question won\’t be whether algorithms will shape our digital lives—they already do—but how we can shape them in return.
Meme culture meets marketing and why Gen Z loves it
Discover why Dunkin’s cheeky Spider Donut’s flirty takeover is more than just a seasonal treat—it’s a marketing masterclass.
The Hidden Power of the Middle
Learn how marketers leverage the middle to drive consumer choices, positioning balanced options to maximize profits and appeal to our desire for moderation.
The Quick Fix: Shaping Modern Consumer Behavior
Learn how marketers shape consumer behavior and drive habits through personalized recommendations, limited-time offers, and instant rewards.
The Creepy Crawly Food Trends of 2024
Edible insects are becoming a mainstream sustainable food source in the American diet, driven by cultural shifts, marketing, and technological advancements.
The Magic Behind the Marketing: Selling Green Dreams
Green subscription boxes are sprouting eco-habits and wallets, mixing savvy marketing with sustainability to keep both the planet and profits growing.
The Hermit Consumer: A 2024 Trend to Watch
The Hermit Consumer is set to reshape marketing strategies in 2024, prompting marketers to capitalize on this transformative shift in consumer behavior.
The Viral Appeal of Tinned Fish
Once relegated to emergency rations or a quick-fix for busy weeknight dinners, tinned fish has undergone a culinary renaissance, gaining popularity among chefs and home cooks alike.
The Rise of Micro-Influencers
Exploring the rise of micro-influencers in various industries, from food to cannabis, and their impact on culture, authenticity, and brand connections.