Diet Season Is Dead (or just mutated): Marketing in the GLP-1 Economy
Diet marketing didn’t disappear, it redistributed. How GLP-1s are reshaping consumer behavior, brand language, and CPG strategy in the Ozempic era.
From Persuasion to Predictive Normalcy
Predictive normalcy is shaping behavior quietly through defaults, convenience, and anticipation, making the future feel smoother, smaller, and harder to notice.
Marketing the Comedown
Black Friday spikes urgency. December sells relief. A look at how marketing engineers the comedown and trains us to expect comfort instead of pause.
Black Friday: How Marketers Turned a Regular Friday Into a National Emergency
A FADS-style deep dive into how Black Friday evolved from the day after Thanksgiving into a high-pressure shopping ritual engineered by marketers to trigger our insecurities.
The New AI: Authentic Individual
AI isn’t the enemy or the answer. From synthetic artists to deepfake influencers, a middle path to the Authentic Individual shows how we can use technology without losing our humanity and why the future will belong to those who still sound real.
Why Booze Is Losing Its Buzz
Alcohol is out, nostalgia is in. Gen Z is saying no to shots and yes to self-care, while the rest of us are busy buying vintage beer tees for the vibe.
The New Sex Economy
In 2025, AI and fashion are rewriting intimacy. From verified erotica to faux-hair thongs, the new sex economy sells fantasy as authenticity.
Blue Light Glasses & the Business of Fake Science
Blue light glasses promise to save your eyes and your productivity. The science says otherwise. Here is how marketers sold us a fake fix for a fake problem.
Why I Became an Authorized Partner for Everything DiSC®
I became an Everything DiSC® Authorized Partner because it helps me do what I’ve always done best—align people, performance, and purpose.
Ozempic Nation: How Weight-Loss Drugs Are Rewriting Food, Beauty, and Belonging
As Ozempic and other GLP-1 drugs reshape food, beauty, and belonging. From snack sales to body ideals, marketers are rebranding around the “Ozempic Nation.”