Why Booze Is Losing Its Buzz
Alcohol is out, nostalgia is in. Gen Z is saying no to shots and yes to self-care, while the rest of us are busy buying vintage beer tees for the vibe.
The New Sex Economy
In 2025, AI and fashion are rewriting intimacy. From verified erotica to faux-hair thongs, the new sex economy sells fantasy as authenticity.
Blue Light Glasses & the Business of Fake Science
Blue light glasses promise to save your eyes and your productivity. The science says otherwise. Here is how marketers sold us a fake fix for a fake problem.
Why I Became an Authorized Partner for Everything DiSC®
I became an Everything DiSC® Authorized Partner because it helps me do what I’ve always done best—align people, performance, and purpose.
Ozempic Nation: How Weight-Loss Drugs Are Rewriting Food, Beauty, and Belonging
As Ozempic and other GLP-1 drugs reshape food, beauty, and belonging. From snack sales to body ideals, marketers are rebranding around the “Ozempic Nation.”
Why Brands Are Selling You Friendship in the Belonging Economy
Discover how brands like Panera, Peloton, and Ben & Jerry’s are turning loneliness into loyalty by selling community, identity, and the illusion of connection.
Sober, But Make It Sexy: How “Wellness” Hijacked Your Happy Hour
The NoLo trend is booming, but is it really about wellness? We unpack how brands rebranded sobriety as a status symbol—one overpriced spritz at a time.
Why Everyone’s Obsessed with Smelling Edible
What do cinnamon roll lotion, childhood memories, and appetite-suppressing drugs have in common? Welcome to the strange psychology of sweet scents.
Summer’s Almost Here—and Marketers Want You to Hate Yourself
As May begins, marketers shift into full gear, using shame and seasonal anxiety to sell summer readiness. From deodorant fear to detox diets, discover how the FADS formula fuels the pressure—and how to push back.
Primp or Perish
Explore how men’s grooming turned into marketing’s newest battlefield, leveraging shame and redefining masculinity. Are today’s men primping for pleasure or fear?