Bugs, Reconsidered
Bugs were supposed to be the future of food. Instead, they found their place. A look at how trends rarely replace, and almost always settle.
Looksmaxxing: Optimizing Attractiveness
Lookmaxxing may sound like internet slang, but the behavior behind it is ancient. FADS examines how appearance optimization is becoming a modern industry.
FADS Forward 2026
My 2026 FADS predictions explore GLP-1 drugs, AI sex education, masculinity-coded protein, cannabis normalization, and alcohol moderation.
The Future is Carnivore
Is the future carnivore? I examine how GLP-1 drugs, aging, inflation, and distrust of processed foods are reshaping protein, sustainability, and dining culture.
Five Predictions from FADS Marketing (the book) — and What Really Happened
Eight years after publishing FADS Marketing, let’s revisit the predictions to see what landed, what broke, and what mutated into something bigger.
Diet Season Is Dead (or just mutated): Marketing in the GLP-1 Economy
Diet marketing didn’t disappear, it redistributed. How GLP-1s are reshaping consumer behavior, brand language, and CPG strategy in the Ozempic era.
From Persuasion to Predictive Normalcy
Predictive normalcy is shaping behavior quietly through defaults, convenience, and anticipation, making the future feel smoother, smaller, and harder to notice.
Marketing the Comedown
Black Friday spikes urgency. December sells relief. A look at how marketing engineers the comedown and trains us to expect comfort instead of pause.
Black Friday: How Marketers Turned a Regular Friday Into a National Emergency
A FADS-style deep dive into how Black Friday evolved from the day after Thanksgiving into a high-pressure shopping ritual engineered by marketers to trigger our insecurities.
The New AI: Authentic Individual
AI isn’t the enemy or the answer. From synthetic artists to deepfake influencers, a middle path to the Authentic Individual shows how we can use technology without losing our humanity and why the future will belong to those who still sound real.