How LinkedIn Turned Us Into Performance Consumers
LinkedIn did not just change networking. It changed how workers understand identity, ambition, visibility, and professional value in an AI-driven performance economy.
My next book: Purpose Over Performance
A first look at my next book, Purpose Over Performance, and why one part of that conversation became The Graduation Gift, available now for preorder.
Smoking as a Signal
Why is smoking showing up everywhere again? Not because the habit has returned, but because the image has—reshaped by culture, identity, and the growing demand for control.
You Went into Target for Diapers
Why a simple Target run rarely stays simple: modern retail aligns reward, status, and emotional triggers to make unplanned purchases feel inevitable.
Bugs, Reconsidered
Bugs were supposed to be the future of food. Instead, they found their place. A look at how trends rarely replace, and almost always settle.
Looksmaxxing: Optimizing Attractiveness
Lookmaxxing may sound like internet slang, but the behavior behind it is ancient. FADS examines how appearance optimization is becoming a modern industry.
FADS Forward 2026
My 2026 FADS predictions explore GLP-1 drugs, AI sex education, masculinity-coded protein, cannabis normalization, and alcohol moderation.
The Future is Carnivore
Is the future carnivore? I examine how GLP-1 drugs, aging, inflation, and distrust of processed foods are reshaping protein, sustainability, and dining culture.
Five Predictions from FADS Marketing (the book) — and What Really Happened
Eight years after publishing FADS Marketing, let’s revisit the predictions to see what landed, what broke, and what mutated into something bigger.
Diet Season Is Dead (or just mutated): Marketing in the GLP-1 Economy
Diet marketing didn’t disappear, it redistributed. How GLP-1s are reshaping consumer behavior, brand language, and CPG strategy in the Ozempic era.