The Hidden Power of the Middle
Learn how marketers leverage the middle to drive consumer choices, positioning balanced options to maximize profits and appeal to our desire for moderation.
The Quick Fix: Shaping Modern Consumer Behavior
Learn how marketers shape consumer behavior and drive habits through personalized recommendations, limited-time offers, and instant rewards.
Caffeine and Capsules: Study Aids on College Campuses
Amid the stacks of textbooks and glow of screens, students are turning to a controversial duo of allies in their academic endeavors: energy drinks and pharmaceutical study aids.
The Hermit Consumer: A 2024 Trend to Watch
The Hermit Consumer is set to reshape marketing strategies in 2024, prompting marketers to capitalize on this transformative shift in consumer behavior.
The Rise of Micro-Influencers
Exploring the rise of micro-influencers in various industries, from food to cannabis, and their impact on culture, authenticity, and brand connections.
Tripping Towards the Middle Path
Psychedelics are back baby and like we said in the book, everyone is taking medicinal plants much more seriously now than we did in the past. Are you ready?
AI in Drug Development: Revolutionizing the Pharmaceutical Industry
It seems like AI is always in the news lately doesn’t it? Jump down the rabbit hole with us and explore how Artificial Intelligence is being used in drug development.
Artificial Intelligence – the disease and the cure
In the Epilogue for the FADS book, I predicted “AI will be the disease and the cure.” What have we learned since then?
FADS during the Super Bowl
Jump down the rabbit hole with us and uncover the FADS we noticed this year in Super Bowl 2023 ads.
The Art and Science of Marketing Influence
Learn more about the techniques influencing each and every one of us every day and just how easy it can be to influence behavior.