A FADS-style deep dive into how Black Friday evolved from the day after Thanksgiving into a high-pressure shopping ritual engineered by marketers to trigger our insecurities.
In 2025, AI and fashion are rewriting intimacy. From verified erotica to faux-hair thongs, the new sex economy sells fantasy as authenticity.
Blue light glasses promise to save your eyes and your productivity. The science says otherwise. Here is how marketers sold us a fake fix for a fake problem.
Discover how brands like Panera, Peloton, and Ben & Jerry’s are turning loneliness into loyalty by selling community, identity, and the illusion of connection.
As May begins, marketers shift into full gear, using shame and seasonal anxiety to sell summer readiness. From deodorant fear to detox diets, discover how the FADS formula fuels the pressure—and how to push back.
Explore how men’s grooming turned into marketing’s newest battlefield, leveraging shame and redefining masculinity. Are today’s men primping for pleasure or fear?
Brands are shifting back to celebrity influencers—so what happens to micro-influencers? Discover how data-driven strategies balance reach, authenticity, and sustainability in influencer marketing.
Dive into our annual FADS analysis of Super Bowl ads. Explore how brands use Food, Alcohol, Drugs, and Sex to shape behavior, spark trends, and extend their reach beyond TV to social media.
2024’s top marketing trends revealed—how FADS shaped us and what’s next for 2025, from AI to rebranded vices.
In 2025, the question won\’t be whether algorithms will shape our digital lives—they already do—but how we can shape them in return.
