Need a drink?
In FADS, we talk about how the alcohol industry has used gender, nostalgia, insecurity and other vulnerabilities to get us drunk – where are we at in 2022?
The Cannabis Revolution in 2022
In just a short period of time we’ve gone from “Reefer Madness” to political candidates smoking weed in campaign commercials. Why the 180 on 420?
Campaign of Note: Mayo Tackles Food Waste
Addressing food waste, and highlighting sustainability are noble causes, but make no mistake. Hellman’s is not spending millions and millions of dollars to make people feel good.
Behavior modification in pharmaceuticals marketing?
We all love a quick fix but many treatment plans require longer-term behavior changes for real results and the pharmaceutical companies are eager to use everything in their toolkit to help. Aren’t they the best?
The Future of Personalization and FADS
The powers that be will always be looking to their marketing departments to help shape our preferences, and they’ll continue to hone in on their targets (us) with more precision.
Pornhub as a lifestyle brand?
Following in the footsteps of the original porn-based lifestyle brand, Playboy, Pornhub is hoping to make their brand more accessible, more approachable, and find that FADS Book Middle Path towards profits from a broader market.
How’s Your Dry January Going?
Drinking habits, attitudes, and behaviors for each generation are closely monitored by marketers, because they need to craft just the right messages and campaigns to keep their steady customers coming and reach the next generation of drinkers.
The Future of Sensory Marketing
Without the ability to physically stimulate our senses with Smell-O-Vision, scent bubbles, or lickable screens, brands that rely on sensory marketing are getting a crash course in some of the ways to reach audiences online with tactics they may not have had to try before.
Take a Peek – Free Excerpts
Curious about what’s in FADS Marketing? Check out these free excerpts from the FADS Book chapters on Food, Alcohol, Drugs and Sex.
Ew – What’s Wrong With Your Carrot?
If you haven’t read the book yet, buy it now, and learn more about how companies like Endo study our data, form messaging, and convince us to buy their products.