The Future of Personalization and FADS
The powers that be will always be looking to their marketing departments to help shape our preferences, and they’ll continue to hone in on their targets (us) with more precision.
Pornhub as a lifestyle brand?
Following in the footsteps of the original porn-based lifestyle brand, Playboy, Pornhub is hoping to make their brand more accessible, more approachable, and find that FADS Book Middle Path towards profits from a broader market.
How’s Your Dry January Going?
Drinking habits, attitudes, and behaviors for each generation are closely monitored by marketers, because they need to craft just the right messages and campaigns to keep their steady customers coming and reach the next generation of drinkers.
The Future of Sensory Marketing
Without the ability to physically stimulate our senses with Smell-O-Vision, scent bubbles, or lickable screens, brands that rely on sensory marketing are getting a crash course in some of the ways to reach audiences online with tactics they may not have had to try before.
Take a Peek – Free Excerpts
Curious about what’s in FADS Marketing? Check out these free excerpts from the FADS Book chapters on Food, Alcohol, Drugs and Sex.
Ew – What’s Wrong With Your Carrot?
If you haven’t read the book yet, buy it now, and learn more about how companies like Endo study our data, form messaging, and convince us to buy their products.
Special Food: The Great Organic Food Fraud
When I recently read this New Yorker article about a regional sales manager from Missouri, who ended up committing serious fraud in the organic grain industry, I couldn’t help but think of the organic food market over the years.
Do it for the Boners
Quality Meats, a creative agency, teamed up with a group of urologists to highlight a fact about COVID-19 that they thought might influence some of the vaccine-hesitant American men to get the vaccine.
Booze News with The Late Show
As a “fan of both trends and alcohol,” Stephen Colbert, host of The Late Show with Stephen Colbert brings us an update he’s calling Booze Newz, to keep us informed about the latest in alcohol advertising.
Sober October 2021
Sure looks like this trend continues to grow. And while this trend is predictably being blamed on the Millennials, we should get ready to start blaming Gen Z, because it seems they aren’t as into drinking as their Boomer grandparents or Gen X parents either.