Take a Peek – Free Excerpts
Curious about what’s in FADS Marketing? Check out these free excerpts from the FADS Book chapters on Food, Alcohol, Drugs and Sex.
Ew – What’s Wrong With Your Carrot?
If you haven’t read the book yet, buy it now, and learn more about how companies like Endo study our data, form messaging, and convince us to buy their products.
Special Food: The Great Organic Food Fraud
When I recently read this New Yorker article about a regional sales manager from Missouri, who ended up committing serious fraud in the organic grain industry, I couldn’t help but think of the organic food market over the years.
Do it for the Boners
Quality Meats, a creative agency, teamed up with a group of urologists to highlight a fact about COVID-19 that they thought might influence some of the vaccine-hesitant American men to get the vaccine.
Booze News with The Late Show
As a “fan of both trends and alcohol,” Stephen Colbert, host of The Late Show with Stephen Colbert brings us an update he’s calling Booze Newz, to keep us informed about the latest in alcohol advertising.
Sober October 2021
Sure looks like this trend continues to grow. And while this trend is predictably being blamed on the Millennials, we should get ready to start blaming Gen Z, because it seems they aren’t as into drinking as their Boomer grandparents or Gen X parents either.
SAVE THE DATE! July 28: Tony Harris at Warwick’s
We’re excited to announce that Warwick’s — the country’s oldest continuously family-owned and operated bookstore — is hosting Tony Harris on Sunday, July 28 as part of their “Weekends with Locals”. Be sure to stop in that day, buy a…
#FADSFriday Roundup: January 19, 2019
We gather the most interesting bits of #FADS news in this Friday news round up.
In the News: The Impossible Burger
Impossible Foods released a more nutritious version of its plant-based burger to address concerns that the original formula was no more healthy than a regular ground beef burger. The new version has less sodium, and saturated fat, and is gluten-free.
Campaign of Note: “Save the Food”
As we point out in this campaign case study from the FADS Book, data shows us emotional campaigns are more likely to generate substantial movement than rational appeals in generating profit and brand awareness. This manifests in food marketing in…