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a robot and human touch fingers
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July 31, 2022

A new twist on the oldest profession

Before there were endless dating apps, sex robots, and little blue pills, marketing and sex have been linked for centuries. And of course, selling sexual acts has long been referred to as “the world’s oldest profession” for good reason.

Meat
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May 30, 2022

The middle path for meat producers

We have all been programed as consumers, with a sense of fear driving our behaviors over time. We live in a world of extremes, and it’s not sustainable. The middle path is the only way forward.

woman holds glass of whiskey, staring at it sadly
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April 30, 2022

Need a drink?

In FADS, we talk about how the alcohol industry has used gender, nostalgia, insecurity and other vulnerabilities to get us drunk – where are we at in 2022?

elderly woman and man share a joint
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April 21, 2022

The Cannabis Revolution in 2022

In just a short period of time we’ve gone from “Reefer Madness” to political candidates smoking weed in campaign commercials. Why the 180 on 420?

food waste overflows in the trash
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March 31, 2022

Campaign of Note: Mayo Tackles Food Waste

Addressing food waste, and highlighting sustainability are noble causes, but make no mistake. Hellman’s is not spending millions and millions of dollars to make people feel good.

Colorful red white and blue pills
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March 16, 2022

Behavior modification in pharmaceuticals marketing?

We all love a quick fix but many treatment plans require longer-term behavior changes for real results and the pharmaceutical companies are eager to use everything in their toolkit to help. Aren’t they the best?

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