Why Everyone’s Obsessed with Smelling Edible
What do cinnamon roll lotion, childhood memories, and appetite-suppressing drugs have in common? Welcome to the strange psychology of sweet scents.
Micro-Influencers in 2025
Brands are shifting back to celebrity influencers—so what happens to micro-influencers? Discover how data-driven strategies balance reach, authenticity, and sustainability in influencer marketing.
Super Bowl LIX: FADS on Full Display
Dive into our annual FADS analysis of Super Bowl ads. Explore how brands use Food, Alcohol, Drugs, and Sex to shape behavior, spark trends, and extend their reach beyond TV to social media.
2024 in Review: FADS in Action and What’s Coming in 2025
2024’s top marketing trends revealed—how FADS shaped us and what’s next for 2025, from AI to rebranded vices.
Algorithmic Addiction: The Digital Fix
In 2025, the question won\’t be whether algorithms will shape our digital lives—they already do—but how we can shape them in return.
The Hidden Power of the Middle
Learn how marketers leverage the middle to drive consumer choices, positioning balanced options to maximize profits and appeal to our desire for moderation.
The Quick Fix: Shaping Modern Consumer Behavior
Learn how marketers shape consumer behavior and drive habits through personalized recommendations, limited-time offers, and instant rewards.
Caffeine and Capsules: Study Aids on College Campuses
Amid the stacks of textbooks and glow of screens, students are turning to a controversial duo of allies in their academic endeavors: energy drinks and pharmaceutical study aids.
The Hermit Consumer: A 2024 Trend to Watch
The Hermit Consumer is set to reshape marketing strategies in 2024, prompting marketers to capitalize on this transformative shift in consumer behavior.
The Rise of Micro-Influencers
Exploring the rise of micro-influencers in various industries, from food to cannabis, and their impact on culture, authenticity, and brand connections.